Phorm as innovative as the iPhone
December 8th, 2008 by Alex LaityPhorm has been called one of the biggest innovations to emerge in 2008 by one of the online travel industry’s best known figures, Kayak managing director, Faisal Galaria. This puts the company up there with the Apple iPhone, open source, online maps and web analytics tools, according to panellists at Travolution’s Industry Question Time event.
When discussing innovation with fellow panellists from Hoseasons and iCrossing, Mr Galaria highlighted the impact that Phorm could have on the digital world. The Kayak managing director said: “Phorm looks at the user journey. You can learn so much and second guess where the user is going next and what they desire and that could change online travel and change the relationship between user and brand.”
It’s great to be recognised by industry leaders who are making a positive impact on the digital world themselves. Our unique technology allows marketers to target consumer more accurately and cost effectively. Meanwhile, consumers benefit from ads that are more relevant and so more useful, which improves people’s internet browsing experience. We are revolutionising online advertising through greater insight into consumer interests – all without storing personally identifiable information or browsing histories.
Tags: accurate, browsing experience, innovation, iPhone, Kayak, online advertising, Privacy, relevant, targeted advertising, Travolution